Fresh Content Makes a Fresh Website: Fresh content helps tailor a visitor’s perception of the website as a whole. For example, if you write a blog post about a new product your store carries, this leads the user to assume that your store promotes new and exciting products often, even if they didn’t read the post! Another benefit is that you, as the website owner, seem engaged in your site and are therefore perceived as both available and responsible if your customers have problems, generating a nascent trust before they’ve even made a purchase.
Lastly, fresh content simply turns your b2b ecommerce website from stale to exciting. Fresh content captures attention, a key component to keeping visitors on your site longer so you can convert them to customers.
Add SEO Value to Your Site: Users aren’t the only entities that appreciate fresh content; search robots actively look for and award points to websites with constant content generation. Additionally, blog posts are a great way to optimize for your targeted search terms or even help get specific products found through search engines.
Bring Potential Customers to Your Website: Higher search engine rankings means more traffic will be able to find and visit your site when browsing through results to their search queries. Additionally, you can promote your ecommerce blog content via social media, simultaneously engaging with current or former customers while engaging new ones. Furthermore, if you develop a relationship with other relevant blogs (say if you sell shoes and you build an understanding with a footwear blog), they may link to or even allow you to guest post your content, sending you referral traffic and adding SEO power to your articles.
Building Your Brand as an Expert or Thought Leader: If you regularly post engaging, well written articles and constantly nurture your brand’s relationship with relevant partner websites in your industry, you will start to become THE resource for your area of expertise. The value of being top of mind when someone thinks of products or services you provide is best illustrated by this simple example: When I say ‘Fast Food,’ you probably immediately thought ‘McDonalds.’
Showcase Your Company to Build Trust in Your Brand: ecommerce blogs are also a great way to showcase your company’s achievements to customers as a way to generate trust and establish your ecommerce business as an industry leader. For example, if you’re able to blog about how your enterprise ecommerce business has proudly processed 1,000,000 orders for 10,000 companies, prospective customers will form a degree of trust in your company because so many of their peers are using your store to fulfill their ecommerce product needs.
Save on Customer Service Costs by Preemptively Answering Customer Questions: We’ve all been through the process of calling customer service numbers, only to have a machine ask us a plethora of redundant questions before we’re ever able to speak to a representative. This annoys customers. Wouldn’t it be great if they’re question could be answered with a quick search within your site? Even better, wouldn’t if be fantastic if, when searching for an answer online, they stumble upon your site, which in turn gives them the answers they seek and leaves them with a positive view of your online store?
Answering common customer questions in a blog post that’s easy to find can make frustrated customers happy, attract disgruntled competitor clients, and cut down on your customer service representatives wasting time answering questions more easily answered by a simple blog post. Furthermore, blog posts can include pictures, videos and links that robustly answer questions and show how to solve problems, something a phone conversation simply cannot do.